Learn how to reach the right customers online, turn their interest into enquiries or sales, and measure what’s working. This beginner-friendly course takes you through the fundamentals of digital marketing, from understanding your audience and choosing the right channels to creating content and tracking campaign results.

What you’ll learn

• Define your target audience, set a campaign goal, and choose the channels that fit your business and budget.

• Plan content for social media and email, and apply basic search engine optimisation (SEO) to help customers find you.

• Structure a paid advertising campaign and decide how to allocate your budget.

• Track metrics such as click-through rate, conversion rate, and cost per lead to decide what to improve.

By the end of the course, you’ll be able to create a digital marketing plan for a business, product, or service.

Who it’s for: Beginners, business owners, and professionals looking to build practical digital marketing skills.